Yaguara
What They Do
Yaguara is the first growth management platform for modern teams. It ties actionable tasks to high-level company goals, allowing for delivery of timely, predictive insights to teams at the individual level.
Marketing site redesign
Example of early marketing site redesign
My Role
I was the Lead Designer at Yaguara, responsible for both marketing and product design. I created illustrations for advertising and social media assets, established a brand style, and optimized the marketing site and onboarding experience to increase trials, usability, and brand consistency.

I also conducted user research to improve usability while addressing business goals such as increasing user retention and engagement. I ideated, iterated and tested new features to identify ways to increase product value. Lastly, I established and implemented a design system to aid design consistency and future iterations.
marketing illustration
Example of illustration style used for marketing assets
web app redesign
Early web app redesign mockups
people illustration stylesexamples from design system
Examples from the design system I established
marketing site redesign exploration
Various marketing site redesign explorations that was tested with users
example of full marketing site redesignconceptual web app redesign
Web app redesign (concept)