What They Do
Yaguara is the first growth management platform for modern teams. It ties actionable tasks to high-level company goals, allowing for delivery of timely, predictive insights to teams at the individual level.
Example of early marketing site redesign
I was the Lead Designer at Yaguara, responsible for both marketing and product design. I created illustrations for advertising and social media assets, established a brand style, and optimized the marketing site and onboarding experience to increase trials, usability, and brand consistency.
I also conducted user research to improve usability while addressing business goals such as increasing user retention and engagement. I ideated, iterated and tested new features to identify ways to increase product value. Lastly, I established and implemented a design system to aid design consistency and future iterations.
Example of illustration style used for marketing assets
Early web app redesign mockups
Examples from the design system I established
Various marketing site redesign explorations that was tested with users
Web app redesign (concept)